Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.
Colour lasts up to 100% longer*
Colour protection for up to 24 washes**
Improves vibrancy and shine
Denoxyline, Hydrolyzed Vegetable Protein
Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair’s resistance to combing.
Step by Step Guide
How to Apply
Apply to wet hair and lather, gently kneading the scalp for 60 seconds.
Rinse well and repeat if necessary.
If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated.
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